Expo2020 Dubai on the journey to achieve the United Arab Emirates’ Soft Superpower

This paper presents an analysis of the role and significance Expo2020 Dubai for UAE soft power in connection with current future global strategic challenges. The New World Order that emerged after fall Soviet Union, when President Bush Sr proclaimed a “new world order” at time Gulf War 1991. Now, we have stage political economic chaos no grand winners greater number losers. Fast forward 30 years later, 2021, need connecting minds, creating frees wars strife, its promises to eradicate poverty, disease hunger. plethora initiatives may positive impact on Asia, but there is also risk fierce competition result unprofitable projects, while slowdown could cause decline funding. great tool, as well contribution newly emerging international system. Therefore, researcher put main question: what Dubai’ strategy dynamics relations.